HomeStar
Real estate technology, simplified

Modern Real Estate Platform for Brokerages

White-label property search websites with natural language search, photo analysis, and agent matching. Built for brokerages who want to stand out.

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How It Works

Get your brokerage online with a fully branded property search site in days, not months.

1

Connect Your MLS

We integrate with MLSGrid, RESO Web API, and legacy RETS feeds. Your listings sync automatically.

2

Customize Your Brand

Upload your logo, set your colors, configure navigation. Your domain, your brand identity.

3

Launch & Grow

Go live with powerful search, lead capture, and analytics. Scale as your brokerage grows.

Built for Modern Brokerages

Everything you need to provide an exceptional property search experience for your clients.

Natural Language Search

Find properties by describing what you want

Buyers can search using everyday language like 'modern kitchen with mountain views' instead of filling out complex filter forms.

Quick Filter Chips

One-tap common searches

Horizontal-scrolling preset buttons for popular filters: 3+ Beds, Under $500K, New Listings, 2+ Garage, 1+ Acre. Includes geolocation-powered 'Near Me' for instant local results.

Advanced Property Filters

Find exactly what buyers want

Expandable 'More Filters' section with garage spaces, lot size (min/max in acres), and days on market. Auto-expands when filters are active so users never lose track of their criteria.

Mobile-First Search

Designed for thumbs, not mice

Search forms with 44px touch targets (iOS compliant), responsive 2-column mobile layouts, and horizontal-scrolling quick filter chips. 60% of buyers search on phones - we built for that.

Photo Analysis

Automatic room detection and feature tagging

Property photos are analyzed to identify room types and extract features like 'granite countertops' or 'hardwood floors' - making them searchable.

Session Intelligence

Know clients before they introduce themselves

Behavioral analytics tracks visitor preferences in real-time. When they submit a form, their browsing history becomes actionable CRM data.

Analytics Dashboard

Track traffic, behavior, and performance

Real-time analytics show page views, search patterns, popular properties, and lead conversion metrics.

Lead Routing

Distribute leads to the right agents

Configure round-robin, weighted, or expertise-based lead distribution. Leads go to agents most likely to close.

Listing Management

IDX-compliant curation with full control

Feature listings, hide properties using objective criteria, add admin notes - all while protecting MLS data integrity and ensuring IMLS compliance.

Agent Profiles

Showcase your team with match scoring

Agent profiles include expertise areas, specializations, and automatic matching to buyer queries based on experience.

White-Label Sites

Your brand, your domain, your clients

Each brokerage gets a fully branded website with custom colors, logos, and navigation. Your clients see your brand, not ours.

Feature Toggles

Enable what you need, disable what you don't

Simple toggles for each capability: semantic search, map view, favorites, contact forms, virtual tours, and more. Your site, your rules.

MLS & Service Area

Define your territory, connect your data

Interactive map for service area boundaries, support for MLSGrid, RESO API, and legacy RETS feeds. Auto-filter properties outside your area.

Favorites & Wishlists

Save properties buyers love

Buyers can save properties to favorites lists, organize by criteria, and share with family. Syncs across devices when they create an account.

Property Alerts

Never miss a new listing

Automated email alerts when new properties match saved search criteria. Configurable frequency and instant notifications for hot markets.

Interactive Map Search

Search by drawing on the map

Leaflet-powered map with clustering, draw-to-search boundaries, and neighborhood exploration. See listings exactly where buyers want to live.

Saved Searches

One-click access to favorite queries

Buyers save search criteria and return with one click. Perfect for tracking specific neighborhoods, price ranges, or property types over time.

Market Reports

Capture seller leads with local insights

Automated neighborhood market reports with price trends, days on market, and inventory levels. Buyers request reports, you capture their contact info.

Home Valuations

What's my home worth?

Instant home value estimates that capture seller leads. Homeowners enter their address, get an estimate, and you get a warm lead with property details.

Tour Scheduling

Book showings without phone tag

Buyers request tours directly from listing pages. Requests route to the right agent based on your lead routing rules. Calendar integration coming soon.

PDF Flysheets

Professional property sheets in one click

Generate branded PDF flysheets with property details, photos, and QR codes. Perfect for open houses, client meetings, or email attachments.

Newsletter Subscriptions

Build your email list automatically

Capture newsletter subscribers with embedded forms. Integrate with your email marketing platform to nurture leads over time.

Trusted by Brokerages

See how real estate professionals are transforming their client experience

"The natural language search changed everything. Our buyers stopped bouncing to other sites because they could finally describe what they actually wanted instead of fighting with filters."

SM

Sarah Mitchell

Managing Broker, Treasure Valley Realty

340%

More leads

2.4x

Time on site

67%

Faster search

"A buyer searched for 'chef's kitchen with gas range' and it actually found listings with gas ranges in the photos. Not in the description — in the photos. That's when I knew this was different."

DM

David Morrison

Principal Broker, Morrison & Associates

94%

Search accuracy

Auto

Photo tagging

50k+

Photos analyzed

Search Properties the Natural Way

Your clients can search by describing what they want instead of filling out complex filter forms.

"Modern kitchen with mountain views"

Finds properties with updated kitchens and scenic vistas

"Family home near good schools"

Matches properties in top school districts

"Quiet neighborhood, big backyard"

Finds suburban properties with large lots

modern kitchen with mountain views

Natural language queries are converted to semantic search

500K+

Properties Indexed

50+

MLS Integrations

99.9%

Uptime SLA

24/7

Data Sync

Ready to Upgrade Your Online Presence?

Experience it yourself—jump into a live demo and see how intuitive property search can be.

Try It Now No credit card required
Schedule a Call