HomeStar
Platform Features

Everything Your Brokerage Needs to Win Online

Stop losing leads to competitors with better websites. HomeStar gives you the search technology, branding control, and lead tools that modern buyers expect.

All Features

22 features to help you close more deals

Natural Language Search

Find properties by describing what you want

Buyers can search using everyday language like 'modern kitchen with mountain views' instead of filling out complex filter forms.

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NEW

Quick Filter Chips

One-tap common searches

Horizontal-scrolling preset buttons for popular filters: 3+ Beds, Under $500K, New Listings, 2+ Garage, 1+ Acre. Includes geolocation-powered 'Near Me' for instant local results.

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NEW

Advanced Property Filters

Find exactly what buyers want

Expandable 'More Filters' section with garage spaces, lot size (min/max in acres), and days on market. Auto-expands when filters are active so users never lose track of their criteria.

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NEW

Mobile-First Search

Designed for thumbs, not mice

Search forms with 44px touch targets (iOS compliant), responsive 2-column mobile layouts, and horizontal-scrolling quick filter chips. 60% of buyers search on phones - we built for that.

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Photo Analysis

Automatic room detection and feature tagging

Property photos are analyzed to identify room types and extract features like 'granite countertops' or 'hardwood floors' - making them searchable.

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NEW

Session Intelligence

Know clients before they introduce themselves

Behavioral analytics tracks visitor preferences in real-time. When they submit a form, their browsing history becomes actionable CRM data.

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Analytics Dashboard

Track traffic, behavior, and performance

Real-time analytics show page views, search patterns, popular properties, and lead conversion metrics.

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Lead Routing

Distribute leads to the right agents

Configure round-robin, weighted, or expertise-based lead distribution. Leads go to agents most likely to close.

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NEW

Listing Management

IDX-compliant curation with full control

Feature listings, hide properties using objective criteria, add admin notes - all while protecting MLS data integrity and ensuring IMLS compliance.

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Agent Profiles

Showcase your team with match scoring

Agent profiles include expertise areas, specializations, and automatic matching to buyer queries based on experience.

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White-Label Sites

Your brand, your domain, your clients

Each brokerage gets a fully branded website with custom colors, logos, and navigation. Your clients see your brand, not ours.

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Feature Toggles

Enable what you need, disable what you don't

Simple toggles for each capability: semantic search, map view, favorites, contact forms, virtual tours, and more. Your site, your rules.

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MLS & Service Area

Define your territory, connect your data

Interactive map for service area boundaries, support for MLSGrid, RESO API, and legacy RETS feeds. Auto-filter properties outside your area.

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Favorites & Wishlists

Save properties buyers love

Buyers can save properties to favorites lists, organize by criteria, and share with family. Syncs across devices when they create an account.

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Property Alerts

Never miss a new listing

Automated email alerts when new properties match saved search criteria. Configurable frequency and instant notifications for hot markets.

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Interactive Map Search

Search by drawing on the map

Leaflet-powered map with clustering, draw-to-search boundaries, and neighborhood exploration. See listings exactly where buyers want to live.

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Saved Searches

One-click access to favorite queries

Buyers save search criteria and return with one click. Perfect for tracking specific neighborhoods, price ranges, or property types over time.

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Market Reports

Capture seller leads with local insights

Automated neighborhood market reports with price trends, days on market, and inventory levels. Buyers request reports, you capture their contact info.

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Home Valuations

What's my home worth?

Instant home value estimates that capture seller leads. Homeowners enter their address, get an estimate, and you get a warm lead with property details.

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Tour Scheduling

Book showings without phone tag

Buyers request tours directly from listing pages. Requests route to the right agent based on your lead routing rules. Calendar integration coming soon.

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PDF Flysheets

Professional property sheets in one click

Generate branded PDF flysheets with property details, photos, and QR codes. Perfect for open houses, client meetings, or email attachments.

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Newsletter Subscriptions

Build your email list automatically

Capture newsletter subscribers with embedded forms. Integrate with your email marketing platform to nurture leads over time.

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Why Choose Us

Built different from the start

Semantic Understanding

Natural language search and photo analysis aren't add-ons — they're built into the core. Semantic matching with 0.8+ accuracy on real queries.

Modern Stack

Built with Astro, React, and FastAPI. Sub-second page loads, real-time updates, and mobile-first design that converts on any device.

IDX Compliant

IMLS Section 18 compliance built into every feature. Admin tools enforce objective criteria for listing curation. Your MLS will love us.

"The natural language search changed everything. Our buyers stopped bouncing to other sites because they could finally describe what they actually wanted instead of fighting with filters."

SM
Sarah Mitchell

Managing Broker, Treasure Valley Realty

340%

More leads

2.4x

Time on site

67%

Faster search

Ready to See These Features in Action?

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